Alienware's New Suite and Desktop Marketing

The latest Alienware desktop theme will be posted today. In addition to Alienware and Stardock, the Alienware theme will also be made available to visitors of NVIDIA's NZONE site.

This week also saw the release of announcements by Autodesk and the Microsoft case study of Stardock and ATI's DirectSkin project. This underscores how desktop customization has emerged as a highly successful tool for marketing new technologies, movies and entertainment and games. As demonstrated by the success of desktop themes such as Zippo and Goodyear Tires, even traditional companies are desktop themes to increase market awareness.

ALIENWARE’S POPULAR ALIENGUISE THEME MANAGER OFFERS EXCITING NEW DESKTOP THEME

Alienware Unveils Exclusive DarkStar Theme to Further Enhance Desktop Customization

MIAMI, FL – March 18, 2005 - Alienware®, the leading manufacturer of high-performance desktop, notebook, media center, and professional systems, has introduced an exclusive new desktop theme called Alienware DarkStar™ as the latest addition to the popular AlienGUIse™ Theme Manager. The new DarkStar theme is offered with all new Alienware systems at no additional cost and is also available as a free download at the Alienware website, www.alienware.com/prdarkstar.
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Created in conjunction with The Skins Factory and Stardock Corporation, Alienware DarkStar unleashes a bold new alternative to the standard appearance of the Microsoft® Windows® desktop. DarkStar features breathtaking design elements such as audio-enhanced startup and runtime animations, function-responsive LED arrays, and highly tactile control surfaces. All of these features combine to create a stunning desktop design brilliantly captured in black and red and infused with traces of Alienware’s distinctive style.

“Alienware has an unmatched history of bringing style and flair to a PC industry often mired in dullness,” said Robert Lusk, vice president of sales and marketing for Alienware. “The highly innovative DarkStar desktop theme represents the latest chapter in Alienware’s efforts to save PC users from having to put up with uninspired mediocrity.”

First made available to the public last year, Alienware’s AlienGUIse Theme Manager includes other cutting-edge desktop themes exclusive to Alienware like AlienMorph™ and ALXMorph™. Like DarkStar, these stylish Alienware themes provide an unforgettable transformation to the appearance of a desktop, dramatically altering the look and feel of icons, wallpaper, Windows Media Player, and more.

“The Skins Factory continues to work hand-in-hand with Alienware to transform the landscape of desktop design,” said Jeff Schader, President and CEO of The Skins Factory. “Our companies represent the perfect symbiotic match to deliver to customers show-stopping desktop displays like DarkStar that surpass all expectations of creative excellence.”

Like The Skins Factory, Stardock shares Alienware’s vision to set a new standard of customization for the PC.

“Stardock has once again partnered with Alienware to offer customers a unique desktop environment,” said Larry Kuperman, Corporate Sales Manager at Stardock. “By licensing Stardock’s Theme Manager software, Alienware is able offer customers unique and exciting alternatives to the standard desktop appearance.”

About Alienware
Alienware manufactures high-performance desktop, notebook, and media center systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit www.alienware.com/prdarkstar or call 1-800-ALIENWARE (254-3692).

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Alienware Contact:
Jaclyn Gonzalez
Public Relations Specialist
[email protected]
(305) 251-9797


The Skins Factory
Jeff Schader
President/CEO
[email protected]
Office: 954.577.8471


Stardock Contact
Larry Kuperman
Sales Manager
[email protected]
(734) 762-0687 xt. 227