BlueDev: Again - perfect is the enemy of good. Having the media materials ready for this week while I"m on a media tour in San Fran was key. They had to be sent last week to be here for my trip.
And while us geeks get all excited about semi transparent start menus, the media I meet with doesn't care about that. Color shifting, tool bar icons, progress animations, and other things that they arne't familiar with are the key.
There is a whole world outside these little websites and their news items. WindowBlinds isn't the most popular desktop enhancement in the world because we get news items on websites. It's because ew've been successful in getting mainstream coverage and at that level, you're covering much more basic bullet items.
The pearl skin wasn't ready in time for the media materials to go out. It's as simple as that. It's not like we were going to cancel the media tour because we didn't have screenshots of a particular skin ready in time.
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Eddie - look I'm the first to criticize our stuff but if you right clck on the DesktopX icon in your system tray there is a "Documentation" item. There's no way around this. The documentation and its availability is well within the "good enough" range. It is not affecting the success or failure of DesktopX.
I might add, Konfabulator doesn't have a help button either. In fact, as a user who has downloaded it, how can you possibly compare ours (where one of the program's menu items takes you to the dev documentation) to Konfab's where you have to visit their web page.
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I'm not really looking for suggestions on marketing. I understand that many of you think that our little community of websits is the world and hence think of all things being done to satisfy that. But that's not the issue. We don't care of l33tdue84 thinks a Lava lamp is cool or not.
I happen to think that the DX screenshots on its website are quite good. Now if you'd like to start your own competing product and put your own marketing skills against mine with your own vision of what constitutes a great screenshot go right ahead. After all, I started Stardock as a college student. So I feel I've earned the right to say that I have an inkling of how to market.
Where we've fallen down on is not effectively getting DesktopX out to the mainstream media.
Robert X. Cringely didn't write about DesktopX because he hadn't heard of it. Not because it had ugly screenshots or the documentation wasn't easy enough to find or whatever.
If you want someone to write about your product or service, step one is to make sure they have it. That's where we've failed.