From last I read Sins has sold in excess of 500000 copies, no wonder there's people online I got mine a week ago... for 25% discount -> $30.
Actually, the online multiplayer player counts on Ironclad Online are not too impressive and do not seem to be reflective of a game that sold 500,000 copies. Presumably the overwhelming majority of people who bought the game play it in single player. You can find (or start) games you'd want to play without too much trouble if you're on during the European and North American prime times, but at other hours you might have to take what you can get.
Look forward to seeing you join us online.