Error activating product

HELP

Hello

I just purchased the game today and downloaded it. My son also downloaded a completely differnet game and said yes to adding direct x somethjing or another. It screwed my drivers, so I reformatted computer.
I re-doanloaded the game and did the game update. Now, when I want to play it asks me to activate product and I do so with email and serial # from the CD case. This is what comes up: Error activating the product

PLEASE HELP.

JT1cc
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