I LOVE Fences
Can't imagine computer life without it
I've been using a PC for about 25 years, and, while relatively proficient on the machine, I'm by no means an expert. But the one thing that I do know, FENCES makes my computing life SO MUCH EASIER that I simply cannot imagine computer life without it. Yet not a single friend has ever heard of FENCES, let alone uses it.
There are about a bizillion users "out there" who could care less about software, how a computer works, how to make it easier to use, yadda, yadda, yadda. And they would never ever think about touching a computer magazine, or paying attention to a software commercial. Just think of all the people who use a computer for email, facebook (keeping touch with the family), organizing pictures, researching family history, using YouTube, etc. They're likely over 50, didn't grow up with computers and don't feel completely comfortable with them. They represent a vast untapped market (in the millions, I think) who are just like me and would find FENCES to be "can't do without" benefit to their computer use.
Ah ha, how to reach them; therein lies the rub.