Hey Guys, you are investing a lot of money to localize your game into german. That honors you very and will extend your fanbase. You did the german localization of Ashes for a good reason: the germans are a nation of strategy gamers. It's the favorit genre here and the part/Proportion(?) of Strategy Gamers is double than in the USA. But the key to success is the correctly Marketing and give the Feeling that everything is german.
But the Ashes Website is just in english. I think its a big fail. If the whole site is english, nobody would think that the game is also german. The first Impression is the most important! (the german Let's Plays are also base on the english Version). A lot of germans dont want to play english only RTS Games because it's far more extensive than a First Person Shooter and many Players want to concentrate their energy to the game, not on translating the language. The page should automatically change to german by choosing german as system language and their should be a Language Selector. Maybe you think about.
another Problem for a Little german community could be the german Reviews. I will post the main critic points at a separate article.