Apples New Ad Campaign? Bad Move?
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As someone who makes a living doing Graphic Design, on PC’s. I have always had a bit of angst toward the *Mac People* out there who think Macs are the only way to do anything creative.
However, I am a big fan of the tenacity of Steve Jobs. I Admire the fact that he is hell bent on making what he sees as the best computer he can make. And of late, at least since OS-X, or should I say NeXTstep reborn, I think that they have been making great systems. I would not go so far as to say the best, but very impressive. I have to give great praise to the creativity of design, and say it takes balls to just change standards whenever they get out dated.
That said, I have to gripes.
I am buying a new MAC G4 next month, not to replace my PC, just to go along with it. I like the BSD base of OSX and figure I can kill two birds with one stone and improve my knowledge base while I am at it. I think Mac and PC, can get along just fine, and that each has its strengths. This is costing me way more then A equivalent PC but I have been saving for a year, and I am going to do it anyway.
Now comes Apples New Ad campaign, which is amid at PC users. It almost lost the sale to This PC User when I first saw it. The Why I see it is This campaign will not attract any more PC users then before and will alienate the More Tech Savvy PC Users. (That they have been attracting for the last year with OS-X) The New adds seem to me to say, replace that crappy PC with a cool MAC. This insults anyone who likes there PC, I being one, and then try to sell the Mac on the on its Aesthetic appeal. No Facts are given. Tech Savvy PC Users what to know what makes the system better, not that it is “Not Windows”.
And my biggest gripe is that in all of that adds I have seen so far they make it a Black and White issue, They say quite using your PC throw it away and use a MAC. In my experience your average person doesn’t want to through away all they have learned and start over. That approach doesn’t seem to be a selling point. I use both, and soon will own both.
My question is:
As a largely PC community of Designers, Users, and Artist, do the new Apple ads piss you off or make you think of buying a Mac?
And Secondly, how may of you use both PC’s and Macs? And what do you think of the new Ads?
However, I am a big fan of the tenacity of Steve Jobs. I Admire the fact that he is hell bent on making what he sees as the best computer he can make. And of late, at least since OS-X, or should I say NeXTstep reborn, I think that they have been making great systems. I would not go so far as to say the best, but very impressive. I have to give great praise to the creativity of design, and say it takes balls to just change standards whenever they get out dated.
That said, I have to gripes.
I am buying a new MAC G4 next month, not to replace my PC, just to go along with it. I like the BSD base of OSX and figure I can kill two birds with one stone and improve my knowledge base while I am at it. I think Mac and PC, can get along just fine, and that each has its strengths. This is costing me way more then A equivalent PC but I have been saving for a year, and I am going to do it anyway.
Now comes Apples New Ad campaign, which is amid at PC users. It almost lost the sale to This PC User when I first saw it. The Why I see it is This campaign will not attract any more PC users then before and will alienate the More Tech Savvy PC Users. (That they have been attracting for the last year with OS-X) The New adds seem to me to say, replace that crappy PC with a cool MAC. This insults anyone who likes there PC, I being one, and then try to sell the Mac on the on its Aesthetic appeal. No Facts are given. Tech Savvy PC Users what to know what makes the system better, not that it is “Not Windows”.
And my biggest gripe is that in all of that adds I have seen so far they make it a Black and White issue, They say quite using your PC throw it away and use a MAC. In my experience your average person doesn’t want to through away all they have learned and start over. That approach doesn’t seem to be a selling point. I use both, and soon will own both.
My question is:
As a largely PC community of Designers, Users, and Artist, do the new Apple ads piss you off or make you think of buying a Mac?
And Secondly, how may of you use both PC’s and Macs? And what do you think of the new Ads?
