I hate to say it but it's Probably being Renamed to AMP (AOL Media Player) which will be branded as an AOL Product. I posted a screenshot from the Beta at http://www.sapartyboys.com/amp.jpg. The Beta info from AOL says
November 11, 2004 - Greetings testers and welcome to the AOL Media Player (AMP) Beta Test! Listen to music, watch videos, tune in to radio, burn CDs and more from one convenient player! AMP is an application that works outside of the AOL client, and can be used to play audio and video content on your computer when you are not connected to the Internet. Remember to check out known issues, file a bug report for any issues you see and feel free to discuss AMP in the message boards.
For the AMP Beta test, please try the following:
1) Add Media to the Library. Try dragging files, using the menus, etc.
2) Create Audio and Video Playlists.
3) Create Automatic Playlists.
4) Edit metadata for one or multiple items.
5) Search for media.
6) Remove media from the Library.
7) Import a CD.
8) Burn a CD.