Infogrames dies. Long live Atari

http://www.theregister.co.uk/content/4/30594.html
from WinCustomize Forums
The Register is reporting that Infogrames is rebranding itself as Atari. Many of you probably remember Atari from the early 80s. It has come, and died several times since then.

Atari was always that American company that sounded like a Japanese company. Now it's a French company that people may think is an American company that sounds like a Japanese company..
6,023 views 10 replies
Reply #1 from WinCustomize Forums Top
The R in infog(r)ames always bothered me for some reason. No longer will I be subjected to its tyranny. I wonder if they'll crack down on those Atari t-shirts?
Reply #2 from WinCustomize Forums Top
So wait . . . Infogrames was the distributor for GalCiv - does this mean GalCiv is now ann Atari game?
Galactic Civilizations IV
Reply #3 from WinCustomize Forums Top
I sketched out a design for a new version of Pong today in the conference room.

Alex was not amused.
Reply #4 from WinCustomize Forums Top


what kinda name is Infogrames??? Info Games with a 'R'?

So they are buying the Atari name. Better use of the 'R' I would say.
Reply #6 from WinCustomize Forums Top
The "R" always bothered me as well. But buying the Atari rights was a very smart move. Plus, the Atari logo is way sweeter than that lame rainbow coloured armadillo.
Reply #7 from WinCustomize Forums Top
Tech Cat, their parent company is in France. They have 65% of their sales/company in the US.

Going to www.infogrames.com *does* redirect you to www.atari.com

By what it says on the page, it appears that the Atari branding is for there North America division.

Livin' the 80's again!
Reply #9 from WinCustomize Forums Top
Up with the French

Reply #10 from WinCustomize Forums Top
The French company owning Atari might be a blessing. I remember in the 80's the family who owned Atari were killing it. They simply refused to believe that they could do little or nothing and thereby create an empire. They thought word of mouth would make them sales - so no advertising was required, etc. Drove the company - and all it's innovations - into the ground.