Google's CheckOut
Coming to a site near you...
http://news.com.com/With+Checkout%2C+Google+is+ready+to+take+your+order/2100-1038_3-6090511.html?tag=nefd.ledeGoogle is taking on PayPal and Microsoft's Passport at the same time with its new "CheckOut".
The idea is that users who want to buy things from sites are often discouraged because of the tedium of having to enter in all their credit card details and shipping info when they purchase. Google's CheckOut would allow users to create a single site and then websites that support it would then allow users to purchase using their Google CheckOut.
If you've ever used Amazon's OneClick, you can imagine the convenience (for users of this) who could go to a Stardock or deviantART or other websites and be able to quickly purchase things without having to repeatedly enter in credit card details. It would all be handled through Google.
CNET is pointing out that this is something Microsoft wanted to do but concerns over privacy and a lack of general trust in Microsoft prevented widespread acceptance. This begs the question - why is one multi-billion dollar company so much more trustworthy than another? And is there any merit to that?
I can say that WinCustomize plans to support purchases made with CheckOut soon (we already support PayPal).