EA drops support for many games all of the time. Even if I only use 1 of my activations, if they kill the servers I can't play Mass Effect anymore. Period. Why would I waste my money on a game I'm not guaranteed to play when I want to play it?
I'm not going to go buy another license just because I used up my activations on my PC, my Laptop, and then my PC again after I upgrade too much. I don't understand the need to have to call and ask permission to play the game I bought. You won't convince me of the need for that either.
If SinsII or GalCivIII features similar invasive, user-hostile DRM or similar, I will drop them like yesterday's trash. I love both of those games (the current versions), but I will not support this type of DRM. I might be 1 out of 5, or 10, or more, but at least they're not getting my money. There are plenty of ways for me to entertain myself without it. Somewhere on this website, and others (a good while ago) said that ~30% of customers shy away from this type of DRM. I'd hope everyone here is intelligent enough to know that increasing your sales by half that number, especially when we're talking about the volume that popular games can sell at, is outrageous.
That's not counting the revenue saved from not investing is securom or similar malware programs that stay installed on your PC, still transferring information, still using system resources, and are usually a pain in the ass to manually delete, long after you've deleted the game from your HDD and stop caring that your activations ran out.
The pirates are playing a superior product. Let's forget about the wrong/right of it all for just a small second. That argument is an even deader horse than this one is. This is worth saying again though, The pirates are playing a superior product that does not have any limitations on play. The paying customer paid for an inferior product.
I'm waiting for the day for the games to cost $xx.xx, then x months after release, you can pay an additional $xx.xx to have the DRM canceled. Sadly I'm cynical enough about corporate greed for that not to be a joke. $1.99 for horse armor guys!!!!
I am all for protecting your products. This doesn't work. None of it does, actually, but at least other versions of copy protection don't punish the customer, imo. If I break my disc, and I have to buy it again, it's my fault. If my hard drive crashes and I want to reinstall, but can't because of DRM... I think my point is illustrated enough.
Alright, maybe one more.
Protect your products, accept it's uselessness, adapt. Stardock requires registration to update their games, not to play them. If Stardock went out of business without posting the patches online to be mirrored, and no one could update their games any more, they could still, at the very least, play the game. And it'd be no different than playing a very old game anyway where the mirrors have all dried up. Good luck doing that with any securom products. When they go out of business they might self destruct all your computers anyway. They'll have enough information and access to bypass your virus protection. That last part was sarcasm, even I'm not that cynical.